WHAT I DO

Produce clear, persuasive copy for you about most any product or service—from touch screen wireless routers for consumers to information management software for STEM researchers to virtual networks for IT pros to Facebook or Twitter posts for retail business owners.

 

Expect me to:

 

  • Listen to your needs

  • Translate them into relevant, persuasive, economical copy—broken out into easy-to-scan bullets, one-sentence paragraphs, and abundant subheads

  • Target benefits over features

  • Craft a compelling call to action to convert prospects into customers or leads, and

  • Finish on time and within budget

Got a project? Check out my portfolio and let's talk!

 

At R F Hartzell Copywriting & Copy Editing I write copy from scratch, rewrite or edit existing copy,  or proofread and correct content to make it sing for your American audience.  My rates are negotiable and I'm happy to work per job or per hour.

PORTFOLIO

Click image to view a full PDF or to visit the target website

MailCharts blog post

MailCharts blog post

Responsibilities: Wrote all copy

My Social Book blog post

My Social Book blog post

Responsibilities: Wrote all copy

MailCharts Black Friday Email

MailCharts Black Friday Email

Responsibilities: Wrote all copy

Pagewiz blog post

Pagewiz blog post

Responsibilities: Ghosted all copy

Pagewiz personalized email

Pagewiz personalized email

Responsibilities: Wrote all copy

Pagewiz YouTube Ad

Pagewiz YouTube Ad

Responsibilities: Edited voiceover script for clarity, simplicity and conversational tone

Pagewiz video tour

Pagewiz video tour

Responsibilities: edited voiceover script for clarity, simplicity and conversational tone

Securifi Almond press release

Securifi Almond press release

Responsibilities: Wrote all copy

Nerdio HIPPA Compliance Page

Nerdio HIPPA Compliance Page

Responsibilities: Wrote all copy

Dobbs & Bishop Twitter Account

Dobbs & Bishop Twitter Account

Responsibilities: Wrote tweets for Dobbs & Bishop's bid to win a Chase Small Business Grant and to promote its Cheese of the Month Club

Dobbs & Bishop Thanksgiving email

Dobbs & Bishop Thanksgiving email

Responsibilities: Wrote All copy and edited and silhouetted art in Photoshop

Elsevier Pure Brochure

Elsevier Pure Brochure

Responsibilities: Wrote all copy of 8-page brochure for Elsevier's SciVal unit to promote Pure, a research information management tool for science-driven institutions of higher learning

Copia e-textbooks minisite

Copia e-textbooks minisite

Responsibilities: Devised e-textbook categories and subcategories; worked with publishers to provide top-selling e-textbook lists; selected and organized titles; performed complete refresh

Las Cascadas Facebook page

Las Cascadas Facebook page

Responsibilities: Generated 3 to 4 posts weekly (many accompanied by Photoshop-customized illustrations) for 15 months

Teachem Google SEM ad

Teachem Google SEM ad

Responsibilities: Used Google AdWords to research keywords, write ads, budget spend

Seattle Healing Hypnotherapy email

Seattle Healing Hypnotherapy email

Responsibilities: Compressed 26MB MP3 file to 8MB for successful uploading to (and hosting by) MailChimp; embedded LISTEN NOW button for instant playback and improved Thank You copy

Author Marketing & Sales Guide

Author Marketing & Sales Guide

Responsibilities: Proofread this 32-page marketing promotion for Elsevier against Elsevier's own style guide

1stdibs Welcome email series

1stdibs Welcome email series

Responsibilities: Proofed all copy

Guardian online opinion piece

Guardian online opinion piece

Responsibilities: Copyedited (against a 3-hour deadline) English-language opinion piece by a Greek national writing from Brazil

Dobry Kurs website

Dobry Kurs website

Responsibilities: Edited all English-language copy for Polish financial services website and revised tagline for clarity

1stdibs support center minisite

1stdibs support center minisite

Responsibilities: Copyedited for clarity, grammaticality and consistency

Securifi Almond video demo

Securifi Almond video demo

Responsibilities: shot, edited, wrote script and narrated demonstration video for consumer electronics' industry's first touchscreen wireless router